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Nintendo Magic: Winning the Videogame Wars: Osamu Inoue ... Nintendo Magic: Winning the Videogame Wars [Osamu Inoue, Paul Tuttle Starr] on Amazon.com. *FREE* shipping on qualifying offers. Back in the 80s, Nintendo ruled the home-entertainment market with the NES (Nintendo Entertainment System). But then rival Sony introduced PlayStation Nintendo Magic Vertical, Inc. Free of jargon, full of anecdotes and quotes, Nintendo Magic: Winning the Videogame Wars will be a rewarding read for industry insiders, casual gamers, and many others. Osamu Inoue was born in 1974 in Shizuoka Prefecture. After graduating from Keio University in 1999, he joined Nikkei Business Publications. Nintendo Magic: Winning the Videogame Wars - Osamu Inoue ... Nintendo Magic: Winning the Videogame Wars is the story of what went right, discussing the business strategies and marketing savvy that took on the mighty Sony and won.Topics include:How where you put your company is just as important as how you run it: being in KyotoFrom work force to policies, why Nintendo's "just enough" attitude succeedsWhy ...
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